Last week I had a radio interview with Jim Beach of School for Startups Radio. (You’re invited to listen to the interview here). The main topic of the interview was social media, specifically Twitter. During the course of the interview it became clear that even the most intelligent entrepreneurs make mistakes with their social media marketing.
Are YOU making these social media marketing mistakes?
Mistake #1 – Starting a Tweet with @username
Why this is bad: Starting a tweet with @username prohibits anyone who is not following BOTH Twitter users to see the Tweet. Whether you are raving or ranting about somebody else’s product or services, you undoubtedly want the world to see your tweets (unless, of course, you are sending a direct message).
What you SHOULD do: Putting ANYTHING before @username allows ALL of Twitter land to see your Tweet. Personally, I usually begin a tweet with a “Hey @username” or a response to their tweet.
Mistake #2 – Using the Boost Post Function in Facebook
Why this is bad: Boosting posts from your Facebook fan page does not allow you to target your ideal audience to the greatest potential. As a result, you end of spending WAY MORE ad money with WAY LESS conversions.
What you SHOULD do: Use the Facebook Power Editor. The Power Editor allows you to fine tune your audience deep down to the nitty gritty including what pages they follow, their profession, and even their income and buying habits.
Mistake #3 – Posting ONLY Selfies on Instagram
Why this is bad: Why would I want to follow people — nevermind, complete strangers — on Instagram who only post selfies? They offer nothing of value to me, and quite honestly are pretty boring.
What you SHOULD do: Put a little bit of time into your Instagram posts. Use a graphics program (like Canva),and create Instagram posts which will inspire your fans.
Request Your FREE Guide!
To make it easier for you to remember two of the above tips, and also another BONUS tip, you are invited to download my FREE Guide: Top 3 Social Media Marketing Mistakes (and how to avoid them),by clicking the button below!
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner),and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.