I’ve been spending a fair share of time on LinkedIn lately, and I’m always intrigued by the headlines people have. While there are the obvious “Banker”, “Vice President of Sales”, and my own personal favorite, “Infusionsoft Certified Partner, Business Consultant, Social Media Marketing Specialist, Virtual Assistant,” there are others that do nothing to help the member, like “Unemployed.”
With one initial opportunity to tell the LinkedIn community how amazing you are, you’re wasting 120 characters of valuable space to simply use the 10-character “unemployed.”
Even the employed members of LinkedIn face profile headline challenges…
Sure. it’s great if you are the CEO, President or Vice President — But what do you DO?
Having a LinkedIn headline that says “President”, “CEO” or “Unemployed” is like putting top-shelf tequila in a plastic bottle and simply labeling it “Liquor.” How does a consumer know the value of what they’re going to get when the product is poorly packaged?
My headline used to say, “Chief Everything Officer” and stop at that. Nothing in my headline indicated what I do, though. Nothing in my headline was going to help me in search engine results positioning if somebody was looking for a business consultant or virtual assistant. Yes, I may be an owner and co-founder of my business, however those titles don’t have anything to do with what I can do for a prospective client.
A job title is one thing, but what you do is entirely different.
So going back to “unemployed.” I encourage those of you who are Unemployed on LinkedIn to put thought in to what you want to be doing and cater your headline around the opportunity you are looking for. “Enthusiastic Public Relations Manager specializing in Restaurants and Retail” This is a completely fictional headline that I just pulled out of the air, but even if this individual is unemployed, nobody needs to know it!
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture. In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner),and five children. She also enjoys reading, knitting and writing.
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