What happens after your opt-in? This is a question I ask every new client, and the answers I get astounding.
The conversation typically goes something like this…
“What happens after your opt-in, So-and-So?”
Usually the answer is something like, “They get a welcome message.”
…. silence …
Is this how your opt-in process works?
Do your new subscribers only receive a thank you can then you leave them hanging indefinitely?
Did you know that if you don’t contact them for four months they are considered a “cold contact”?
Yea… Nothing after the welcome is bad, even IF you have any type of regular marketing in place.
And you know what?
Nothing between the opt-in and the welcome is bad too.
You have prospects signing up for your newsletter because they want something from you. Heck, they’ll take anything from you! You’ve grabbed their attention, so the last thing you should do is leave it at a boring welcome page.
Am I going to tell you what you should do? Yes! But I’m going to make you work for it…
Sign up here for a 1-hour strategy session. We’ll discuss your current strategy and the way(s) you can improve upon it. I promise you will talk away full of ideas and ready to take action.
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner),and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.